Search Engine Optimization is a critical factor that will determine whether your website will be a success or an outright flop. 

If you are on the internet to make money, whether through e-commerce or by attracting new customers, then you need to find the right SEO company to optimize your website for the search engines. You can also look for the best leading Dallas seo company via http://localseodallas.com

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Here are some of the reasons why you need an SEO company:

The size of the internet marketplace is so vast that your website would never be discovered if it wasn't for the search engine results. 

It is of the utmost importance that your website is listed within the first three pages of the organic results. 

Every day thousands of web ventures are being launched on the internet. Some of these have up-to-date optimization of their websites. If you are in a competitive niche, then you can be sure that you will be left behind. 

Social web marketing and email lead generation practices are some of the ways that the firm should help you keep your current traffic and build leads to new customers. 

Proper lead generation will ensure that your new customers are only too happy to opt into your newsletters, ezines, etc due to increased trust and loyalty.

If you consider the costs of TV and Radio advertising and compare these to the costs of hiring a company to optimize your website, SEO wins every time.

In conclusion, you can definitely do the SEO yourself, however, I highly recommend hiring an expert.